Owners of e-commerce websites generally believe that only an attractive design and an easily reached shopping cart are enough to make the site popular. Their mindset is offering products or services to clients on time are all what a good website needs. However, all these thing are important but if your website has no unique content Google will assign low score to your website that will liable for the minimum website visibility and less driving sales. Unique articles will bring you visitors, if you want more tips, read these article: how to have visitors on my website? and how to improve sales conversion?.
It is very important for all E-commerce websites to note that when the Google investigates a website, it analyzes the content available in the website is original or copied from some other site. With the help of this inspection, Google places score that decides how often your site put in an appearance in an organic search. Informative description is important as it engages the visitors and makes them inquisitive about the products and services you offer.However, various e-commerce websites have trouble on getting the unique and appropriate content for their sites. Here, I have presented some considerations that will help the company owners to top the chart of high-ranking site launches:
Powerful Content Creation
You have found a piece of content that you feel can drive sales on your website. At that time if you want the content you will have to create it yourself by taking help of your marketing department. The main purpose for which marketing department is instituted in any company is to create content that drive traffic and sales across all channels. Use their creativity to make powerful articles and their expertise and capability to make powerful calls to action.
The sales department is the crucial part of any company as it watches out how well the products are introduced to the clients. An outgoing and focused sales staff is the untapped resource that can help in the creation of useful contents to sell products online. If you check the sales sheets and presentations of your sales persons they have formed for their own use, you will find that they have already done a lot of work for you.
Take help from other organization
There is no specific rule that a distributor has to create all of the content on its website. Even, witty distributor leverages the already created content by other source to draw traffic on their websites. The primary source you can consider for a solid start is product manufacturer. Since, the product manufacturers producing products, therefore it is more likely that, they will have ample of content available to help the distributors who will sell their products. They will correctly provide you the product-specific description as they have adequate knowledge about the attributes of products.
Moreover, if your company is in partnership with any company then that organization can also supports you by sharing pages that you do not have.
Read books to upgrade ideas
Books are the best option to get lots of unique contents for the website. But be careful about the copyright problem. Take ideas from the books to write articles and then rephrase the content in your own language to avoid copyright issue. You can read “Content Management for Dynamic Web Delivery” by JoAnn T. Hackos who has properly shown in her book about the types of content essential for organization to drive more traffic.
The substance is a crucial part for any organization’s online presence. The content challenge includes creating not only unique but also interesting and relevant content. When any organization embarking on the quest for creating or wrangling content they must mull over the following things:
- Custodian: f you have planned for creation or wrangling articles from other websites, you must assign a person that will manage all the activities regarding publishing of articls or can keep the content safely that you procure from external sources. A person who has good writing skills, detail-oriented and computer savvy should be chosen for this purpose.
- Financial planning: you will have to need some monetary resources whether you are creating your own content or taking benefit of the content that others supply you. Make sure that you allot correct amount of money to pages management and writers.
- Time: quality content takes time, whether you are creating it by your own or leveraging on the informations of external sources. It takes time but don’t leave creating and sourcing content until your project get finished. Any website that creates or source content in the beginning of an e-commerce project has become more successful site.
Substance of a website plays a vital role to make B2B e-commerce site successful and a unique content allows your product pages to rank a lot higher on the search engines. It not only engages but also changes your site visitors to site customers. If anyone has any suggestions regarding this post then share them by leaving a comment below.