Since it’s inception, behavioral targeting has been used across the globe by online entrepreneurs to optimize their websites and increase sales. When used effectively, this method results in many benefits for the online business owner.
If you’re new to behavioral targeting, it’s important, especially in this age of social networks that influence consumer behavior, to understand the principles and best practices of behavioral targeting. Once you understand the principles you’ll be able to maximize the potential of social media in generating sales and profits. When used in conjunction, behavioral targeting and social media marketing will positively influence the success of any company.
What is Behavioral Targeting?
Still unsure what behavioral targeting is exactly? Let me run it by you. this is a set of marketing technique used by advertising and marketing companies whose purpose is to raise the effectiveness of their campaigns and lead to more conversions and sales.
As the name implies, behavioral targeting analyzes the behavior of a specific demographic. In return, the results of the analysis will be used to direct the campaigns of the company. This technique is effective at getting your target audience interested in your website, click an advertisement you posted, and eventually place an order or make a purchase.
Social media marketing is an effective means of additionally reaching your demographic and honing in on their interests. You can use these tools to promote your products or services in the best way that best appeals to your target market.
Blending Behavioral Targeting and Social Marketing
Both behavioral targeting and social media marketing are powerful tools. There are a couple of ways to utilize these tools to produce effective results.
Take advantage of your social media accounts like Facebook and Twitter to increase conversions through behavioral targeting. Learn the basis of these social networks on these articles: What is Facebook? and What is Twitter?. Launching a social media campaign will also effectively increase conversions. For instance, on Facebook you can take a look at your statistics to get a feel for who is viewing your content and use that data to determine which content is best to show to your followers, members, or visitors of this social network.
You can also gauge from this information what type of advertisements are the best to show. If you’re not sure your stats or don’t have a lot of facebook activity yet, run the campaign and then gauge consumer behavior from the results.
This process is relatively simple – just monitor how many times a facebook ad is clicked, which content generated the most number of hits and at what part of the Facebook account or page the visitors stayed more often or at longer periods of time.
From these results you will get a better understanding of which content to produce for Facebook that will lead to customers placing an order.
Behavioral targeting and social media marketing also lead to an increase in sales. Certain accounts have ads designated for certain users – this is the result of behavioral targeting.
Behavioral targeting is useful for the online entrepreneur in letting them know which ads to place in your facebook pages and other facebook accounts. You’ll also gain a firm grasp of what products to recommend to website visitors. For instance, moms will see ads geared towards their children while some visitors will see ads of shoes.
It’s also important to include a call to action and link for purchase within the ad as well. If you need more information about increasing sales on your website, Maxymiser has great information about Behavioral Targeting. By taking into consideration how these web sales conversion tools should work for the website, it can assure optimized results that is continuous and steadily growing.