Search Engine Optimization now has become very important to get traffic from search engines (learn more: what is SEO?). SEO is divided into two parts: on-page optimization which deals with work done on the pages of the website itself and off-page optimization which covers activity that takes place elsewhere such as link building. On-page optimization is initial and important step of SEO of a newly built website that every webmaster should check over. If On-page optimization is done properly for the website then the website not only rank well in search engine but also increase the readability of your website for your visitors. Meta, Title Tags are most important things in on-page optimization for search engine to gain ranking.
What are Title Tags?
The Title tags are HTML codes that specify the title of certain website. Search Engine read these tags but are not displayed as a part of your web page design. It appears at the top left of the corner of your browser when you visit the website. Title tags are included within the “header” code of a website and they have concise summary of the web page content and also include relevant keyword in them.
The Title is first and most significant things that the search engine look for when determining focus, content and relevance of your site, and thus it has a big effect in search results to improve your website ranking. The visitors successively click on the hyperlink to go to your website from Search Engine Results Page (SERP). So, the implication of the Title Tag is observable as all search engines use firstly Title Tag to draw information related to your site. Furthermore, a good title tag can draw maximum attention through your blog.
Roll of Title for Search Engine
The identification, tag informs a search engine bot or spider about your site to which it belong and the way how it should be indexed. If you create and design in good order combination of title tag for your site, you will be able to manipulate the number and type of traffic from directory sites. Directory sites contain information and news related to the types of website available for a particular topic or subject. They are helpful sources to achieve targeted traffic for your own website.
The title of website entry should contain the most important keywords that appear in your article or relevant to your content. This is useful to optimize your entry and make it well so that search engine can easily find and index. Provident user who use Google, Yahoo, Bing and MSN for searching, will be able to reach an optimized site, as it’s more likely to appear in a search engine list. And this way, you drive more traffic to your website.
How to Optimize them?
The Title tag should be keyword relevant to the content as the title is one of the most important factor for a successful search engine optimization placed within thesegment that provides summarized information about your website. The Title tag should be between 10-70 character long, However it is not a law, but a relative guidelines.
Google displays 66 characters of a title tag after cropping the site title. Consider, the title tag length is 68 character long exactly, so Google cut off the last remaining word after 66 character in the title when displaying the website in its search results. If you want to get best result on this search engine then make your title tag primary and secondary length.
Guidelines for Creating a Title Tag
In the beginning, the title tag should forever be used with the first letter of each major word with capital letters, in the style known as Title Case. This means every word’s first character is with capital letters except for smaller words like “is”, “for” and “a”. It is important to note that every page on your site has a unique title tag and it clearly show the information related to your site page. Always try to use shortcuts while creating title tag such as using “&” in place of word “and”. In title tag of each pages always includes at least one primary keywords as you know crawler pay more attention towards title tag.
Don’t make Title Tag keyword stuffing, means do not have same words and phrases appears multiple times. Title with like this “Foobar, foo bar, foobars, foo bars” does not helpful for user , this will lead to your website as a spammy site for Google as well as user.